The New Product Launch Marketing Plan Essay Example for Free

The New Product Launch Marketing Plan Essay Introduction The new product launch marketing, is a product, it has to be external to iPod, iPhone or any cell phone device. The product can send a message to display on the cell phone or iPod warning the user that the sound level is high dangerous to the ears. iPod Market needs and Market Growth. The current technology is focused on the electronic youth culture, in order to have a convenient product according to the actual customers’ daily life; engineers have designed sophisticated devices on its electronic artifacts. The music industry is not an exception, the music market is now replacing its CD for digital musical. Apple Inc. has developed an iPod device able to keep hundreds of music CD’s on it. It fits in small pockets, satisfying numerous customers’ needs for an easily portable device. The iPod has advantages like, it’s a small device, lightweight, cheaper than an iPhone with high-quality audio. It is an appealing choice for the enthusiastic customers that are looking for a high-fidelity sound and who are constantly looking for a high-quality music experience wherever they go. Also includes the Safe iPod Volume limit that lets the customer set the volume limit, depending on ear buds and headphones. SWOT Analysis When a company is about to launch a new product or improve upon an existing one, it is highly recommended that this type of analysis is done. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are an inventory check on the company’s internal stance. Opportunities and threats are based on where the company stands on an external view point. â€Å"Distinguish between where your organization is today, and where it could be in the future. Keep your SWOT analysis short and simple, and avoid complexity and over-analysis since much of the information is subjective.† (Investopedia, n.d.) Strengths For Apple the company has had huge success in introducing a new innovative way to listen and download music. Both domestic and international markets are well aware of all Apple products. The lines are astounding when Apple releases a new product and the popularity is extremely vast. Apple’s strength lies in that popularity, the fact that millions of people have at least one of their products if not more than one. Weaknesses As popular as Apple is, sometimes their prices can be a little high for some of the average middle class socioeconomic class. On average, purchasing a mac book can set someone back a couple thousand dollars – easy. The iPad, iPod and iPhone are more of their items that are fairly reasonable, but some might have to save to purchase one. The recent change in the new product charging capabilities was a big letdown for many previous Apple customers. The change from their normal charger to the new 30 pin caused a vast amount of customers to repurchase chargers for their home and cars; or people had to buy adapters. Apple might want to consider their strategy in why the change was needed before implementing such a wide spread change. Opportunities Apple has the ability to create a new product that would allow for a safer way of listening to music. Many kids are now listening to movies and music on their devices at louder levels. Many parents will tell their children or teenagers to keep the music or movie at safe level, however, they do not always listen; and parents are not with their children or teenagers at all times. The opportunity is great for Apple to launch a device that would only allow the decibel levels to reach a safe limit. It could be in the way of something that is attached to the device or something innate in the device that could be part of a parental control. There is nothing on the market at this time, so Apple has the potential to tap into a market unknown and create something big. Threats While the market to create a product such as â€Å"Safe Play† would be great, the market may also not have enough demand to actually launch this product. Music should be played at safe levels to ensure that hearing loss does not occur; however, how many people will actually purchase this product. Is  there enough of a demand to offset the product costs, and will this product be worth the initial costs that it takes to market it and get it off the ground. Potential Competition With Apple being the leading company in the electronics market, there will always be companies trying to dethrone their success. An idea such as â€Å"safe play† would be great for Apple to develop a new device, this could garner new customers and keep current customers purchasing more. Samsung has always been the company to combat Apple the most, with their products being similar to Apple’s. Samsung is actually one step ahead of Apple with this current idea. In the newer Samsung phones—Galaxy S5, and Galaxy Note 3—when you have headphones plugged into your device, when you turn the volume up once you’ve reach a certain volume level there is a message that automatically appears on your phone to alert you about the causes of listening to loud music. Apple can now take somewhat of the same idea and make particular iPods with this feature. LG Electronics is another company that is continuously growing, and can possibly cause serious competition for Apple in the future. Along with Samsung and LG, HTC has been coming out with solid phone products that are catching customers’ eyes. Apple’s advantage is that they offer other products besides their phones. If Apple where to implement a new â€Å"safe play† technology, they can place this in all of their â€Å"I† products, iPod, iPad, and iPhone. Competition is something that no business can get away from, with Apple being the electronics giant that it is more and more companies will be attracted to take over within that market. The age of the Apple iPod and now the cellular phones with enough capacity to view movies or listen to songs has captured a significant consumer base. The product ideal to penetrate this potential market is a device that can be set to control safe levels of sound music. Tinnitus has been increasing as MP3 music era evolved. This problem has been known but nothing has been done to reduce the impact of listening to loud music. The constant ringing and loss of hearing is also a problem for young users. The device will have to be small enough to be portable and not distract customers. Easily attach to the headphones and allow the user three options, safe, manual, low. The product can be called â€Å"Safe Play†. Nothing guarantees the loss of hearing  but this device must be able to identify the decibels and reduce it to the recommended safe levels to prevent or reduce the effects of hearing loss. To date, only warning labels are what make the user the aware of the dangers of playing loud music over a long period of time. There is not product in the market addressing this problem to date. Justification for the product 10-question survey Safe Play is a product that will allow users to listen to music at decibels that is safe. By choosing a product that has not been identified in the market at the current time allows the business to enter the market with a monopoly type hold on the market. The rationale behind the choice of Safe play is to penetrate a new market by being the first to the potential overwhelming demand for product. The business can control pricing and allow for higher profit margins being the first to the introduction to the market. Thus when competitors try to penetrate the market there will be the existence of one business thus not allowing having such a control as original business. The business idea behind the SAFE Play product is to deliver a value that is conscious of the user and in return creating profit for the business. Survey 1 What age group will primarily use this product? 2 Is product going to be marketed to all users or to ages of consumers who do not like loud music? 3 What is the current trend of listening to music? CD player, car audio, portable devices, etc†¦ 4 What is the current average of the decibel that users listen to music? 5 Will product contain the user ability and accessibility to applications currently in high demand on the market today? 6 Do buyers want to have a safe mode of listening to music? 7 How will company deliver research to buyer to show buyer the potential harm of other devices? 8 How much is buyer willing to pay for this device? 9 Does the domestic and international markets have different buyer trends of how loud music is? 10 Does buyer care about safety? 11 How does buyer feel about listening to music at a safer level? Conclusion Learning Team A created a new product â€Å"Safe Play†. After the analysis of the factors that impact in the customers which determine the position thereof, it is essentially measured by SWOT, market growth and needs, as well as a survey to help with product development. This product, in turn, can and will be presented in the domestic and global markets. References Bell, D. (2014). Restrict volume on iPhone, iPod, and iPad. Retrieved from http://www.cnet.com Investopedia (n.d.) SWOT Analysis. Retrieved from http://www.investopedia.com/terms/s/swot.asp

uncertainty in our life Essays -- essays research papers

After learning the concept of post-modernism in class and doing some research on the internet, I have a rough idea of what the postmodernism is. In this essay I will discuss the postmodern elements in the movie  ¡Ã‚ °Run Lola Run ¡Ã‚ ±. By watching this movie, I think that  ¡Ã‚ °Run Lola Run ¡Ã‚ ± is a movie which is fast paced, exciting and attractive. Moreover, it offers three sections, each comprising the same story, but told in contrasting ways; which in my opinion makes this movie quite different from other common movies and the uncertainty of the postmodernism view of life obvious.   Ã‚  Ã‚  Ã‚  Ã‚  First of all, the movie has an unusual opening. When the movie begins, there are just many people on the screen; and I cannot find any clue to the plot or the setting. However, I think this opening shows Bonnycastle ¡Ã‚ ¯s idea of postmodernism which is  ¡Ã‚ °it is hard to know what you might encounter next or what kind of transaction might be expected of you ¡Ã‚ ± (Bonnycastle 232); in other words, I think the opening wants to show us there are various people on the earth, and their fate and destiny are different. After this unusual opening, the main characters Manni and Lola appear on the screen; however, after they finish their phone call, I understand what has happened. In addition, Lola has a mere 20 minutes to get a large amount of money to her boyfriend so that he will not be killed by his boss. In fact, it seems impossible to do such a thing in 20 minutes; however, I think this is what the audiences will find the most attractive. In addition, I guess the director wants each member of the audiences to imagine the next 20 minutes in their own mind before they see the result of the movie. However, I am sure that each person ¡Ã‚ ¯s ending will be different as this is a reflection of the uncertainty of the postmodernist view of life. Consequently, the first part of the movie only interests me in what will be going on in the next 20 minutes. After Lola hangs up the phone, the movie shows Lola running. The movie uses rapid camera movements and accompanies by a pulse-pounding soundtrack to make me follow Lola with every turn she runs. With the movie goes on, I feel that the main characters Lola and Manni do not fit stereotypical gender roles in this movie. As Bonnycastle says  ¡Ã‚ °[you] may be uncertain about the sex of some of the people who surround you, and about how much p... ...; however, sometimes we never care about the tiny changes but it does reflect the uncertainty of postmodernism view of life. In this movie, not only the main characters ¡Ã‚ ¯ lives but also all the characters ¡Ã‚ ¯ lives show the uncertainty of postmodernism view of life. In each section Lola passes by the same bystanders. For example, the old woman, nuns and man on bike, their lives are changed in different ways. Moreover, in the last section of the movie, I feel the result is interesting and give audiences a surprise. In the first two section of the movie, one of Lola and Manni will die at the end, but last section ends with a comedy. Manni finds his lost money from the beggar; however, Lola wins 100,000 marks in the Casino. This ending seems perfect, and it shows that the life is changeful. From the changes in different section of the movie, it gives me a feeling about that our life is full of uncertainties. Each of the same characters in the movie has several different results and this obviously reflects the ideas of the postmodernism view of life. After I watched this movie, I am thinking of one problem, what will the result be in my life when there are various uncertainties ahead?

How does society shape people’s lives? Essay

The aim of this essay is to explore how society shapes people’s lives. The meaning of the word â€Å"shaping† in this context means to â€Å"influence or affect† (The Open University, 2013, YO32 p 29). This essay will focus on Childhood: Body image and stress related eating disorders, from Block 4, Unit 3 and Psychology: Social influence, happiness and natural and synthetic happiness from Unit 5. Society has shaped us to embrace a rather different body image to that of 100 years ago to the point where being slim is now considered the norm (The Open University, 2013 Unit 3, 3.2). There has been a shift from the plumper body image seen in paintings dating back to the 19th century, to the ultra slim catwalk models of today. As there has been a shift in body image, there has also been a shift in eating habits (The Open University, 2013, Unit 3, 3.2). It is now less likely for families to sit down together and eat the more traditional three meals a day, with young people now more likely to favour energy dense fast food diets (NSHD) (n.d.). The National Survey of Health and Development (NSHD) (n.d.) recommends that young people should take regular exercise and have a minimum of 3 thirty minute sessions of exercise per week and drink a minimum of 2 litres of water per day. The pressure society places on young people to conform to the ideal body image has led to many adolescents developing stress-related eating disorders (The Open University, 2013, Unit 3, 3.4). There are three main eating disorders: Anorexia Nervosa (AN), Bulimia Nervosa (BN) and binge eating (The Open University, 2013, Unit 3, 3.6). Disordered eating is a mental illness in which the patient severely restricts their calorie intake. Although girls are mainly affected by anorexia a significant number of boys are also affected (the Open University, 2013). AN is quite different from BN giving sufferers of BN cause to overeat and then purge to make themselves sick, thereby controlling their weight (The Open University, 2013, Unit 3, 3.4). It could be argued that the media’s portrayal of the ideal body shape may lead to young people developing eating disorders. The evidence suggests the Press may be partly to blame, and that society is ignoring a cry for help. Quoted in the Daily Telegraph (Jardine, 2013), Kate Moss said â€Å"nothing tastes as good as skinny feels† – comments like this add fuel to the argument. Worries about physical appearance lead to low self-esteem and a need to control weight, which may lead into a cycle of depression and a further loss of confidence (NIMH) (n.d.). Eating habits have changed significantly in the post war period (Young’s, 2004). Young’s points out that these changes in eating habits and the abundance of food now available, in part due to the role played by supermarkets, fast food outlets and the growth in international travel, could also be having a detrimental effect on body image. The World Health Organisation (WHO, 2004) reports 10% of children are overweight lending support to the argument that body image in the media may influence the young. Eating disorders such as AN and BN are attempts by young people to be in control of the way they look and are portrayed by society , which may influence their happiness. The influence of our social roles within society, whether in our work or home lives, will affect our happiness in our individual roles (The Open University, 2013 p47). Influences on happiness and unhappiness may include factors such as being in employment, strong family support, a good network of friends and a sense of belonging (The Open University, 2013 p48). Being active and keeping one’s mind active is also an important part of being happy and having as many different sources of interest as possible may contribute to this. People who are less active and have fewer contacts may be unhappier than those who don’t (Layard, 2005). How one perceives happiness may vary with the socio-cultural environment in which they were brought up, with people in Western society being generally happier (White, 2006). The influence of happiness on our everyday lives contributes greatly to the way we feel about ourselves. As a species we have evolved a mechanism by which we can make up almost anything. Gilbert describes a mechanism he defines as an â€Å"experience simulator†, which means we have the ability to imagine a situation before it actually happens (The Open University, 2013 p51). Another term introduced by Gilbert is â€Å"impact bias†, which broadly means that within 6-12 months following an apparently life-changing event,  one will be as happy after the event as before. Gilbert explains â€Å"real happiness is what we get when we get what we want, as opposed to synthetic happiness which is what we get when we don’t get what we really want† (The Open University, 2013 pp50-51). It could be argued that if we play a certain role we can synthesise a greater sense of happiness. The evidence suggests that whatever our role in society is, we have an ability to find the best in every situation. Layard (2005) points out that our societal roles play a major part in perceived happiness. Gilbert (The Open University, 2013) points to scientific data that would seem to confirm Layard’s view that a person’s sense of happiness can be influenced by how we live our lives. Gilbert presents two sets of experimental data as evidence that happiness can be synthesised. These sets of data were from only a small sample size and the results may not be representative of society, so further research should be undertaken. One’s individual sense of happiness, whether synthetic or real, will reflect on how society in general operates. In the author’s opinion, having a happy society can only be good in creating a happier world. Conclusion Society has shaped us to believe that body image is all too important, as we are constantly bombarded with a view of the perceived ideal. Looking good would appear to make us happy, possibly more so during our youth, but there are obviously many other factors that can contribute to happiness. References (All these references have been visited) Jardine, C. (2010) ‘Eating disorders in the young’, The Telegraph, 29 September 2010 [Online]. Available at http://www.telegraph.co.uk/ health/ children shealth/8030962/ Eating-disorders-in-the-young.html (Accessed 16 May 2014). Layard, R. (2005) Happiness: Lessons from a New Science, New York, Penguin. National Institute for Mental Health (NIMH) (n.d.) [Online]. Available at http://www.nimh.nih.gov/ health/ publications/ eating-disorders/ index.shtml (Accessed 14 May 2014). National Survey of Health and Development (NSHD) (n.d.) [Online]. Available at http://www.nshd.mrc.ac.uk/(Accessed 21 May 2014). The Open University (2013). Block 4, Unit 3, Childhood: society, food and children. 3.6 different eating disorders [Online]. Available at http://www.nhs.uk/conditions/Anorexia-nervosa/Pages/Introduction.aspx (accessed 23 May 2014) The Open University (2013). Block 4, Unit 3, Childhood: society, food and children. 3.2 healthy eating [Online]. Available at https://learn2.open.ac.uk/mod/oucontent/view.php?id=441400#downloads (accessed 23 May 2014). The Open University, 2013. YO32-13J. Block 4, Unit 3 Childhood: society, food and children. 3.2 healthy eating [Online]. Available at https://learn2.open.ac.uk/mod/oucontent/view.php?id=441400#downloads (Accessed 30 April 2014). The Open University, 2013. â€Å"Block 4 society, Unit 5†. Psychology, society, selves and happiness, p47. Milton Keynes, The Ope n University. The Open University, 2013. â€Å"Block 4 society, Unit 5†. Psychology: society, selves and happiness, p48. Milton Keynes, The Open University. The Open University, 2013. YO32 People, work and society access module. Assessment guidelines, p29. Milton Keynes, The Open University. White, A. (2006) â€Å"University of Leicester produces the first ever world map of happiness† [Online]. Available at http://www.le.ac.uk/ebulletin-archive/ ebulletin/news/press-releases/2000-2009/2006/07/nparticle.2006-07-28.html (Accessed 24 April 2014). World Health Organisation (WHO) (2004) ‘Fight childhood obesity to help prevent diabetes, says WHO & IDF’, WHO, 11 November 2004 [Online]. Available at http://www.who.int./ mediacentre/ news/ releases/ 2004/ pr81/ en/ (Accessed 20 May 2014). Youngs, I. (2004) ‘My wartime menu’, BBC News Online, 30 June 2004 [Online]. Available at http://news.bbc.co.uk/ 1/ hi/ magazine/ 3847041.stm (Accessed 23 April 2014 ).

What Is an Unconditioned Response

An unconditioned response is an automatic reflex that occurs in response to an unconditioned stimulus. Unconditioned responses are natural and innate, and therefore, don’t have to be learned. The concept of unconditioned responses was first defined by Ivan Pavlov as part of his discovery of classical conditioning. Key Takeaways: Unconditioned Response An unconditioned response is a natural and automatic reaction to an unconditioned stimulus; it is present from the time we are born.Ivan Pavlov defined unconditioned response as part of the process of classical conditioning, which posits that when a naturally occurring stimulus and an environmental stimulus are repeatedly paired, the environmental stimulus will eventually elicit a similar response to the natural stimulus. Origins Unconditioned responses are automatic and unlearned. They can be seen from the time we are born. Up until Ivan Pavlov’s experiments that led to the discovery of classical conditioning, however, these innate responses were not yet defined. Pavlov, a Russian physiologist,  set out to study dogs’ digestive systems. However, he noticed something else in the process. While it was natural for a dog to salivate when food was put in its mouth, if the food was paired with something else, like a light turning on or a bell ringing, the animal would soon associate the bell with the food as well. Once a connection between the food and the light or bell was made, even if food wasn’t present, the dog would salivate to the light or the bell by itself. This process is called classical conditioning. It hinges on pairing an unconditioned stimulus with a neutral stimulus. The neutral stimulus could be anything, but the unconditioned stimulus must provoke a natural, reflexive response. Pairing the unconditional stimulus and neutral stimulus causes the neutral stimulus to become a conditioned stimulus. If these stimuli always occur together, the unconditioned stimulus will become associated with the conditioned stimulus. As a result, the unconditioned response that initially only happened in reaction to the unconditioned stimulus will also occur in response to the conditioned stimulus. The response elicited by the conditioned stimulus is called a conditioned response. So in the scenario with Pavlov’s dogs, the food is the unconditioned stimulus, salivation is the unconditioned response, the light or bell is the conditioned stimulus, and salivation in response the light or bell is the conditioned response. Examples Anytime you have an involuntary, unlearned response to a stimulus, it is an unconditioned response. Some examples include: Jumping when you hear a loud noise.Puckering your mouth when you eat something sour.Quickly pulling your hand away from a hot stove.Gasping when you get a paper cut.Getting goosebumps when you feel cold.Jerking your leg when a doctor taps on your knee for a reflex test.Feeling hungry when you smell food.Blinking when a puff of air is blown in your eye.Sneezing when a feather tickles your nose.Flinching and perspiring when you receive an electric shock.Having your heart rate and breathing slow down when your favorite relative hugs you. These responses all happen automatically from birth. Any natural reaction is an unconditioned response and in many cases people are not aware of them. Often unconditioned responses are physiological, including salivation, nausea, pupil dilation, and increasing or decreasing heart rate. They also include involuntary motor responses, such as twitching or flinching. Unconditioned Versus Conditioned Responses There are key differences between conditioned and unconditioned responses. An unconditioned response is innate and natural, it does not have to be learned.A conditioned response is learned only when an unconditioned stimulus has become linked in an individual’s mind with a conditioned stimulus. It’s important to remember that because classical conditioning depends on a set of unconditioned responses, it is restricted to this range of unlearned, automatic responses. For example, suppose that every time you go to a movie theater, the smell of popcorn wafting from the concession stand makes you feel hungry. Over time, if you experience the smell of popcorn with the experience of going to the movie theater enough, you will start to become hungry when you’re walking towards the movie theater or even when you’re making plans to go to the movie theater. In other words, your involuntary, natural response of hunger has become associated with the process of planning and going to a movie theater, even though the experience of going to a movie theater was initially neutral. Thus, classical conditioning always starts with an unconditioned response to an unconditioned stimulus. And a conditioned response is limited by the range of natural, innate unconditioned responses that we can exhibit. Sources Cherry, Kendra. â€Å"Unconditioned Response in Classical Conditioning.†Ã‚  Verywell Mind, 27 August 2018.  https://www.verywellmind.com/what-is-an-unconditioned-response-2796007Crain, William. Theories of Development: Concepts and Applications. 5th ed., Pearson Prentice Hall. 2005.Goldman, Jason G. What is Classical Conditioning? (And Why Does It Matter?) Scientific American, 11 January 2012. https://blogs.scientificamerican.com/thoughtful-animal/what-is-classical-conditioning-and-why-does-it-matter/